Founded by André Qiu, YSBL is an innovative design studio that masterfully fuses Eastern traditional wisdom with contemporary lifestyle aesthetics, operating at the intersection of interior design consultancy and a premium homeware brand.

In interior design, YSBL’s philosophy is anchored in “culture as the root, modernity as the form.” Drawing inspiration from historical architecture, time-honored craftsmanship, and philosophical depth, the studio transforms spaces into serene yet functional narratives. From private residences and commercial spaces to cultural projects, the team transcends temporal boundaries through minimalist lines, natural materials, and subtly embedded cultural motifs. Each design harmonizes modern practicality with emotional resonance, seamlessly weaving cultural heritage into the fabric of everyday life.

As a homeware brand, YSBL defines luxury through “the warmth of handcrafted artistry.” Every piece—crafted in brass, wood, ceramics, or textiles—is meticulously shaped by skilled artisans, blending reverence for tradition with bold innovation. The brand embodies a “dialogue between object and soul,” where minimalist designs highlight the raw beauty of materials, while contemporary reinterpretations of heritage techniques, such as mortise-and-tenon joinery, hand-carving, and intangible cultural crafts, elevate functional items into timeless heirlooms. Each creation tells a story of enduring elegance and mindful living.

YSBL is not merely a studio but a movement reimagining cultural revival in modern contexts. Led by André Qiu, the team breathes new life into tradition through design, infusing spaces and objects with soulful craftsmanship. Here, every detail whispers a narrative of heritage reawakened, redefining the essence of “home” for today’s world—a testament to artistry, legacy, and the poetry of daily life.

SHANGHAI  Room 201, Building 25, 77 Huizhuo Road, Shanghai, China 200040

EMAIL       info@ysbldesign.com